Frequently asked questions

What are you?
We like to think of ourselves as a one-stop shop for all the local community chatter, top news stories and interesting info in the region, whether it came from a major publisher or a popular blogger. Check with us during the day and you’re armed for the dinner table conversation, over-the-back-fence chit-chat or happy hour chatter, because we tell you quickly and in real time what you need to know.
How do you do it?
I know, right? We’re amazing, aren’t we? Just joking. Look, we’re hardworking news hounds and longtime friends of St. Louis, so we know what to look for. But we also have some snazzy custom-made software that helps us keep our finger on your pulse. We’re built on the technology that powers our (now retired) sister site STLTweets.com and its cousin STLIndex.com. What are people tweeting about, commenting on, liking on Facebook and generally talking about? We know, and we help make sure everyone else does, too.
What aren’t you?
We’re a little something new on the info landscape. Comparisons to local alt-news mags, the Huffington Post or BuzzFeed are flattering, but that’s not who we are.
What’s “The Sift”?
Give us 90 seconds, and we’ll give you ... like, 90 seconds of the world! We’ve worked hard to make sure The Sift is a well-sorted (Ha!) and smart look at your day. It’s a fast-paced, easy-to-watch look at some of the top stories, news items or quirky trends we’ve noticed. Hopefully, you’ll like our style enough to make it a habit.
Any way I can help out?
Sure! The fastest way is to share links to cool local content. That gets stuff on our radar the fastest. You also can hit us up on Twitter, @RealTimeSTL; we’ll be watching that like a hawk. Facebook, too.
What if I don’t want you to curate my content?
We hate to hear that, because we think your content is cool and we want to help share it as widely as possible. But contact us and we’ll fix ya right up.

Rarely asked questions

What size shoe do you wear?
Why? Are you going to buy a pair? Because we could meet you at the West County Mall in about 20 minutes.
What are your thoughts about the Oxford comma?
Honestly, it’s just not that big an issue for us, although we’re in the habit of ignoring it, thanks to the Associated Press Stylebook.
Do you think this smells funny?
If you think it does, throw it out. It’s just not worth it.
Missour-ee or Missour-ah?
You’re kidding, right?
Bill Paxton or Bill Pullman?
Yeah. We’re gonna go with Bill Paxton every time on this.